Glow Line vs Fresha AI Concierge

If your salon runs on Fresha and you want callers booked straight into the Fresha calendar while you work, AI Concierge does that and Glow Line does not: Glow Line has no connection to Fresha or to any other diary. If what you need is missed calls answered from your own price list, with each booking request texted to you so you can check the book and confirm, Glow Line's Line plan is $29 a month against A$252.95 inc GST for the calls version of AI Concierge, and it works beside any booking system, including a paper book.

Plan against plan, October 2026

Fresha lists its rates as exclusive of 10% tax, so the inc GST figures above add 10%. Glow Line is not registered for GST, so its prices are what you pay.

Where the booking lands

This is the question to settle before anything else. Fresha says AI Concierge books and reschedules appointments automatically in your Fresha calendar, and that bookings appear there instantly. The slot is taken while you are still foiling.

Glow Line never touches a calendar. When a caller wants a time, the assistant asks for their name, mobile, the service and when they would like to come in, then tells them the team will confirm by text. The request appears on your Bookings page with the mobile as a tap-to-text link, and a text with the same details reaches your phone. You look at Fresha, pick a time, enter the appointment and text the client.

So the trade is plain. With AI Concierge your calendar settings carry the weight: processing times, buffers and who does colour corrections all have to be right, because nobody reviews the booking before it exists. With Glow Line a person reviews every booking, and the client waits for that text.

What a month costs, worked through

Take a two-stylist salon on Fresha's Team plan. It pays 2 x A$32.95 = A$65.90 inc GST for Fresha whichever phone option it picks, so leave that aside.

It misses about 35 calls a month, averaging three minutes each.

• AI Concierge: 105 minutes, inside the 200 included. A$252.95 inc GST a month.
• Glow Line Line: 35 calls, inside the 40 included. $29 a month.
• The gap: A$223.95 a month, or A$2,687.40 over a year.

Now a busier room that misses 120 calls a month at three minutes each, 360 minutes.

• AI Concierge: 160 minutes over at A$1.38 is A$220.80, plus A$229.95, so A$450.75 ex GST, A$495.83 inc GST.
• Glow Line Salon: 120 calls, inside the 200 included. $84 a month.

The honest cost on the Glow Line side is time. If every one of those 120 calls were a booking and each took two minutes to check, enter in Fresha and text back, that is four hours of somebody's month. Price that against the difference before you decide.

What each says on the call

Glow Line opens every call with "Thanks for calling", your business name and "this is the virtual assistant for the team", then answers from the list you saved: up to 30 services with prices and durations, your hours for each day and up to 2,000 characters of notes. Asked anything else, it says it is not sure and that the team will confirm. It cannot put anyone on hold or transfer them, and it never takes card details. The rules are on what the assistant says.

AI Concierge can be given a name, a personality and your own greeting, can speak with clients in their preferred language, works through rules you set for when calls go to the AI and when they come to you, and can pass a caller to a team member live.

Where Fresha AI Concierge is the better choice

• You are on Fresha and do not want to retype phone bookings into it.
• You want a caller put through to whoever is available on the floor.
• Your clients often speak a language other than English.
• You want clients who message you answered by the same assistant, or only messages handled, which the A$76.95 inc GST tier covers.
• You want reschedules and cancellations by phone handled under your policy without you.

These are real strengths, and Glow Line has none of them.

Running Glow Line beside Fresha

Nothing stops you using both products, but not on the same calls. Divert your unanswered calls to the Glow Line number with the code the dashboard shows (how to divert), keep Fresha for the diary and online bookings, and enter phone requests by hand. A phone diverts unanswered calls to one number at a time, so if you later move to AI Concierge, turn the divert off and cancel Glow Line at period end. The number goes back to the carrier when the paid period finishes.

For a wider look at what Fresha salons use instead, see Fresha AI Concierge alternatives, and for eight receptionists in one table, AI receptionists for Australian salons.

FAQ

Does Glow Line book into Fresha?

No. Glow Line does not connect to Fresha, Timely, Square Appointments or any other diary. It takes a request and texts it to you, and you put the appointment in Fresha yourself.

Is AI Concierge part of a Fresha subscription?

No. Fresha lists it as an optional add-on to a Fresha Business account, priced per location, so it is paid on top of your Fresha plan.

Which is cheaper for a solo stylist?

On the figures above, a one-person business pays A$44.95 for Fresha Independent plus A$229.95 for AI Concierge with calls: A$274.90 ex GST, A$302.39 inc GST, a month. Glow Line's Line plan is $29 and needs no other software, but nothing gets booked until you confirm it.

Can I try either without paying?

Fresha's plans list a 7-day trial; no trial is shown for AI Concierge. Glow Line's Free plan, which takes no card and is paid for by agreeing to marketing from us and our partners, has no phone line, so the line itself cannot be tried at no cost: Line is $29 for the first month and can be cancelled before the second. See pricing.

How we checked

Fresha's prices and features were checked on Fresha's own pages in October 2026. Glow Line's come from our pricing and feature pages.

• https://www.fresha.com/pricing
• https://www.fresha.com/for-business/features/ai-concierge